At the outset, there's always a problem. With this company, much of the work is from prior agencies and/or is difficult to show due to timed release. We focused on developing a typographic attitude that is leading. Specifically, proprietors asked me to create a look that suggested timelessness and solidarity. The identity, a framed word mark, behaves as a frame or a stamp depending on the context. For an agency charged with creating and maintaing a point of view, gestures which suggest both seeing and claiming seem apt.