When the design brand Areaware
hired me to do an online catalogue
, they had already spent a full day shooting in Montauk. There was something sad about looking at the beach in the context of a fall catalogue, thinking about summer disappearing to make way for fall. I decided to describe each photo such that its description displaced the photo. You can’t have the thing and the memory of the thing at the same time.
I gave myself the constraint of using all the photos in the order they were shot and wrote a narrative, a sort of stream of consciousness response to each image, knitting the photos together into a foreboding, beachy movie that spans the course of one day. Text appears and piles up, as concurrent thoughts might.